Creating work halfway between urban art and conceptual art, Rero questions the context of art as well as the codes that govern images and intellectual property with an acronym that regularly crops up in his pieces: WYSIWYG — What You See Is What You Get. Appropriation and self-censorship — he strikes his slogans with a thick line — are key concepts in his exploration of image negation.
Influenced by Philosophy and Sociology, Rero interrogates the codes governing our society. In particular he examines the notions of consumption and obsolescence, without judging himself and yet asking the viewer to do so. The artist questions the boundaries between privacy and what we publicly reveal, deliberately or not, consciously or not, particularly on the Web. Within a radical construction where everything has to be shown and nothing hidden, Rero ascertains the frontier between interior and exterior.
Born in 1983, his works have been shown in numerous public and private spaces, including Centre Georges Pompidou, Musée en Herbe and Musée de la Poste, Confluences in Paris and Antje Øklesund (Berlin). More recently, his work has been exhibited throughout France — Paris, Angers, Arles and Saint-Remy de Provence, Epinal — as well as in the United States and Europe — Los Angeles, New York, Miami, Köln and Basel.