Guillaume Paris — À propos — Slash Paris

Over the last fifteen years Guillaume Paris has evolved a diverse practice that focuses, from an anthropological standpoint, on the use and abuse of meaning and identity in contemporary culture. The work examines the powerful ideological forces that shape modern society, especially their more curious elements — such as the persistence of quasi magical forms of thinking in the discourse of both consumer fetishism and Western politics that combine to form our ’new world order’.

At their core, these interests lead Paris to explore notions of the ideal and the rhetoric of purity that underlie all these discourses: from politics to religion, via advertising and marketing. As part of that critique of purity Paris positively engages with ideas of change and adaptability, in conceptions of heterogeneity, transience and tolerance.