Adrian Villar Rojas — La fin de l’imagination


Installation, new media, painting, mixed media...

Adrian Villar Rojas
La fin de l’imagination

Past: September 18 → October 29, 2020

Galerie Marian Goodman announces its first major exhibition by Adrián Villar Rojas. It is perhaps one of the most comprehensive interventions in the history of the gallery in Paris, encompassing and connecting each of its rooms, and invoking the past essence of the building as a former domestic environment.

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Adrián Villar Rojas, La fin de l’imagination, 2020 Courtesy of the artist & Galerie Marian Goodman, Paris. Crédit photo Jörg Baumann

The artist’s speculative inquiry on the nature of the human imagination emerged from time spent during the lockdown watching and recording thousands of hours of publicly available CCTV streams online, from caged orangutans in quarantined zoos to underwater algae and feeds from NASA satellites. In La fin de l’imagination, Villar Rojas asks how COVID-19 is affecting time—our human time, our language, our systems of representation. For example, if meaning is created by our imagination, a clock or a calendar is no less fantasious than a Jackson Pollock painting. Clocks and Pollocks are equally subjective. But, all fabulations are supported by a decisive element: power. The power of revolutionary France in 1793 was not enough to implement Napoléon’s newly invented decimal calendar worldwide, it survived a mere 12 years in France, but the wealth and influence of the United States after World War II was certainly enough to position Abstract Expressionism in the contemporary art canon. Through Villar Rojas’ world-building, echoes of these constructs, the clock and the calendar, return to Paris like ghosts in a haunted house.

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Adrián Villar Rojas, La fin de l’imagination, 2020 Courtesy of the artist & Galerie Marian Goodman, Paris. Crédit photo Jörg Baumann

At the end of the 1990s and early 2000s, with the Internet yet to come and books impossible to borrow or too expensive to buy, Villar Rojas’ generation of arts students in Rosario, Argentina, depended on booklets (cuadernillos) comprised of photocopies usually taken not from the original source (i.e., books), but other copies, always losing more information from one to the next series of copies. The distorted grainy, black and white reproductions of such artists as Rothko and Pollock were an unpredictable subversion of the “subject matter” and a silent revolution in those students’ subjectivity.

Thus, the teaching of “Art History” in the School of Fine Arts at the National University of Rosario, which in fact is Western Art History that rarely includes Latin American narratives, is turned into the barely decipherable remains of a lost visual heritage where the imagination of those young students found a fertile ground to breed their own mutants, made more of fantasy than of information: “It was almost like these photocopies were shouting: there are no hard facts, only fabulation and speculation!” says Villar Rojas. “Art Histories, or rather Art Stories, are for us students to reclaim and hack”.

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Adrián Villar Rojas, La fin de l’imagination, 2020

Adrián Villar Rojas has built a practice working across media to create immersive environments and experiences that seem to be in a state of perpetual space-time travel. Evolving over years towards the development of topography-based, mutant, organic-inorganic systems, Villar Rojas invites viewers to become explorers of an unpredictable microcosmos of his design, where the future, past, and alternate versions of our own present interact as a constantly changing totality. By way of this world building, Villar Rojas posits the question: what if we could see and think of ourselves—humanity—from an alien perspective; detached, unprejudiced, even amoral? What if we could see and think of ourselves from the border of our own completed path? Adrián Villar Rojas was born in Rosario, Argentina, in 1980. He lives and works nomadically. Solo exhibitions include Poems for Earthlings, Oude Kerk, Amsterdam (2019); Sometimes you wonder, in an interconnected universe, who is dreaming who?, Tank Shanghai, China (2019); The Theater of Disappearance, The Geffen Contemporary at MOCA, Los Angeles (2017); NEON Foundation at Athens National Observatory, Greece (2017); Kunsthaus Bregenz, Austria (2017), The Metropolitan Museum of Art, New York (2017); Rinascimento, Fondazione Sandretto Re Rebaudengo, Torino (2015); Fantasma, Moderna Museet, Stockholm (2015); Today We Reboot the Planet, Serpentine Sackler Gallery, London (2013); and La inocencia de los animales, MoMA PS1, New York (2013).

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Adrián Villar Rojas, Plaque d’entrée de la galerie modifiée par l’artiste, 2020 Courtesy of the artist & Galerie Marian Goodman, Paris. Crédit photo Jörg Baumann


03 Le Marais Zoom in 03 Le Marais Zoom out

79, rue du Temple

75003 Paris

T. 01 48 01 70 52 — F. 01 40 27 81 37


Opening hours

Tuesday – Saturday, 11 AM – 7 PM

Venue schedule

The artist

  • Adrián Villar Rojas