Viktoria Binschtok — Portfolio — Slash Paris

Cluster
‚Viktoria Binschtoks cluster-series is made up of groupings of photographic images built on visual and formal associations. in an ultimate response to recursive image production and use, Binschtok has turned the internet search engine in on her own artwork, opening up a conversation between herself and the computer — artist to machine.

Using computer based search algorithms, Binschtok input her own photographic images to see what associated images would return. From those results, she selected, restaged and manipulated the images, creating her own version once again in an effort to both complete and open up the cycle — beyond definitions of image source, result and authorship.

the growing ubiquity of ‘smart’ devices and photographic equipment together with the rise in DiY (do-it-yourself) culture and the ‘sharing’-imperative of recent years has stripped away the uniqueness and mystery behind image production. it is this equivalence toward images that Binschtok chooses to highlight — how images are so easily cut, copied, pasted, and how promotional advertising is viewed next to documentary war images or sandwiched inbetween personal party snapshots, travel photography and traditional studio work.

in a parallel effort to translate the multivalent existence of photographic imagery seen on screens to the material world of the exhibition space, Binschtok uses a range of printing, mounting and framing formats, specifically chosen for each cluster series. she takes advantage of the diverse possibilities of presentation format and material form such images can take and how these choices affect the reading of the image.‘

Arielle Bier, 2014